As one of the UKs most innovative SEO companies, SEO Positive is no stranger to adapting to new optimisation techniques and expanding campaigns to meet the demand of clients. 2011 has been the year that social media marketing evolved into a profession in its own right, and now the SEO firm has announced plans to provide clients with a social media 'checklist' that will reassure clients that they truly are seeing an improvement to their marketing campaign by investing in the professional social networking approach.
Social media as a promotional approach is both loved and loathed by modern-day webmasters. Many business owners find it difficult to justify investing in a professional social media marketing campaign as it can be hard to measure the direct return on the investment. This is because social profiles and accounts are generally used to build all-important relationships with consumers rather than sell to the audience directly.
As such, SEO Positive appreciates that business owners are looking for solid metrics to justify their social campaigns thankfully, this online promotions firm is able to present webmasters with the means to control the time and money spent on managing the social approach.
Lewis Austin, Head of Social at SEO Positive, is quick to mention the benefits of Klout.com, a website that specialises in measuring the social influence of companies on social sites such as Facebook and Twitter with its Klout score (a scale of 1 to 100). This tool may not directly track outgoings but does help companies understand the strength of their campaigns.
Some critics say that the Klout Score is a useless statistic because Twitter followers and Facebook friends can either be added with minimal effort or simply bought outright, Lewis explains. "We think that Klout is actually helpful if you know your friends and you didnt add them just to get a higher score. Our service is all about ethical, worthwhile social development, which means that the Klout score will remain an accurate depiction of your influence if we are involved in your campaign.
Lewis also stresses that clients can, for example, utilise Google Alerts to track how many times their brand name or specific key term has been mentioned online. He also sings the praises of the newer version of Google Analytics as this piece of software allows clients to keep on top of landing page visits and conversion rates.
All in all, if businesses trading on the web need any assurance that social media management is in fact going to benefit their online campaign, SEO Positive would encourage such corporations to get in touch for an in depth assessment of their social efforts and a clear explanation of the advantages behind social networking.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.
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