As the world prepares to mark the ten-year anniversary of September 11th, a new online exhibition offers a look back at the response of the corporate world in the week following the shocking terrorist attacks of 2001, through the lens of their corporate and brand homepages. Created by Jeff Greenhouse, A Nation Mourns (http://www.aNationMourns.org) documents the public messages and sentiments of over 100 major corporations and brands, as delivered through their corporate homepages. This exhibit offers a fascinating look at the beginnings of branded social communication.
"The world changed on September 11, 2001. So did the corporate world's desire to communicate directly to the public, " said Greenhouse. "This gallery documents the groundbreaking use of corporate homepages as a direct outlet for the people and emotion behind the brands. "
Although direct, open dialogue is commonplace today, in 2001 corporations and brands primarily communicated to the public through press releases and advertising campaigns. The public sentiments and messages on display at A Nation Mourns predate virtually all corporate social media, coming before the launch of Friendster (2002), MySpace (2003), Facebook (2004) and Twitter (2006). They convey sentiments of shock, condemnation, support, hope, solidarity and sympathy.
The exhibit also serves as a retrospective of 2001-era website design. With the recent celebration of the 20th anniversary of the very first website, the designs on display in the gallery represent the exact midpoint of World Wide Web history. Companies included in the gallery come from diverse industries including fashion, finance, technology, retail, entertainment and food.
The included companies are:
Accenture
Adobe
Albertson's
Amazon
American Greetings
Amtrak
Andersen
Ann Taylor
AON
Apple
Bed, Bath & Beyond
Belkin
Bizrate
Black & Decker
Bloomingdale's
Brooks Brothers
Computer Associates
Canon, Inc.
CDNow
Cigna
Circuit City
Cisco Systems
Cnet
Coca Cola
Comedy Central
Compaq
Crayola
DC Comics
Dell
Earthlink
eBags
ebay
Epicurious
Esprit
E*TRADE
Express.com
Express
Fila
First Union
Food Network
Gap
Gateway
General Electric
Goldman Sachs
Goodrich Corporation
Goodyear
Hallmark
HBO
Hormel
Hewlett Packard
IBM
Intuit
JVC
Kmart
Liz Claiborne
Lockheed Martin
Lowes
Macy's
Marvel Comics
MCI
Meineke
MetLife
Michelin
Microsoft
Major League Baseball
Morgan Stanley
Motorola
Napster
Nasdaq
NBA
Nike
Novell
Oracle
Orbitz
Panasonic
PetSmart
Prudential
PriceWaterhouseCoopers
Raytheon
Real Networks
Red Hat
Reebok
SAP
Sargento
SmartHome
Sofitel
Sony
Sprint
Starwood Hotels
Stop and Shop
Subway
Symantec
Thawte
Verio
Verizon
Visa
Walmart
Wawa
Warner Brothers
Xerox
Yahoo!
Zenith
Zones.com
About Jeff Greenhouse
Jeff Greenhouse is a digital media expert, agency founder and serial entrepreneur with over 16 years in the industry. He blogs about marketing, advertising creativity, innovation and technology at http://www.JeffGreenhouse.com and tweets at http://Twitter.com/JeffGreenhouse.
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