Protect Yourself From Personal Liability - Five Tips for Getting and Keeping Limited Liability

Agoura Hills, CA (PRWEB) July 30, 2010

Protect Yourself From Personal Liability - Five Tips for Getting and Keeping Limited Liability

Small business owners can find themselves unsure about what they need to do in order to properly maintain their company records and avoid personal liability. You can incorporate your business, or form a limited liability company, but that alone will not protect you from personal liability for business debt, says Erin K. Tenner, a corporate attorney in Agoura Hills, California. Tenner recommends five practices to follow after forming a corporation or limited liability company to preserve your limited liability:

1. File Your Statement of Information Annually. File a Statement of Information with the Secretary of State every year. If you dont, you can be charged a penalty or have your corporation or limited liability company suspended by the state. That means you cant defend yourself if you get sued without paying for reinstatement. Reinstatement will be much more expensive than the normal filing fee.

2. Prepare Annual Minutes. You do not need to file minutes anywhere except in your minute book. Do not respond to mailers telling you that you will be penalized for not filing minutes. They are a scam. They also charge more than most attorneys would for preparing resolutions. Have your attorney prepare an annual consent to action for all matters outside of the ordinary course of business and to elect officers and directors (or managers and officers for a limited liability company). A consent to action is less costly than minutes because no notice or waiver of notice is required. Although limited liability companies are not required by law to document actions by members or managers, it is best to observe these corporate formalities because trial courts are ruling that such formalities are necessary, especially for single member limited liability companies.

3. Adequately Capitalize Your Entity From Day One. When you form a new entity open a new bank account for the entity. The initial deposit into the bank account will be your initial capital. Initial capital needs to equal at least 20% of company initial liabilities. So, for example, if you have signed a lease for one year with an annual rent of $ 100,000, your initial capital needs to be at least $ 20,000.00.

4. Keep Personal Expenses Separate From the Corporation. Do not run any personal expenses through the corporate or LLC bank account. If you do, you risk losing your limited liability. Courts will consider whether you treated the entity as separate from yourself when assessing personal liability. If you comingle funds, your entity will not be treated as separate and you will lose the limited liability protection of your corporation.

5. Dont Pay Expenses That Belong to One Entity, Out of Another Entity. Even if one company needs the write off, using it to pay the obligations of another company could jeopardize your limited liability. Instead, make a loan by one company to the other. Make sure the loan is documented by a promissory note and authorized by resolutions of both the borrowing company and the loaning company. If the loan cannot later be repaid, the company may be able to write it off as a bad debt. The company that owes that money would have to take the forgiveness of indebtedness into income, but if it has a lot of losses, it can write off the losses against the income.

This Article should not be relied upon as legal advice. Each situation and applicable laws vary from state to state. Contact your attorney for specific legal advice. Law Offices of Erin K. Tenner is a partner in TennerJohnson LLP. For questions or comments Erin Tenner can be reached at 818-707-8410 or toll free at 888-501-0040.

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River Club Vero Beach's Innovative St. Vincent Model Sets New Standard of Value: Home and Homesite from $635,000 Including Upscale Design Features in Waterfront Community

Vero Beach, Florida (PRWEB) November 01, 2011

River Club Vero Beach expands the communitys Cottage Series of model home selections with its latest floorplan, the St.Vincent model, which introduces a new price point of $ 635,000. Vero Beach-based Palm Coast Development, the exclusive builder at River Club, created the 3-bedroom, 2-bath luxury floorplan for buyers who desire a private, luxury home in a 2,200-square-foot footprint with all the details and quality expected from a waterfront lifestyle.

The St. Vincent, part of the Cottage Series, exclusively developed for River Club Vero Beach, features a Bahamian cottage-style exterior with a 2-car garage and fully covered lanai. The interior boasts an array of design touches such as high ceilings, millwork and crown moldings to complement the St. Vincents well-thought-out greatroom plan as well as its separate dining room and morning-room kitchen.

Timeless architecture with modern hurricane protection features, including a concrete roof and impact glass, are hallmarks of Palm Coast Development and the Cottage Series. For more information visit the website http://www.riverclubvb.com


River Club Vero Beach is a private 120-acre residential community on A1A and the last new home community on the barrier island. Amenities include tennis, swimming, relaxing on the beautifully landscaped pool terrace or exercising in the well-equipped fitness room at the Swim and Fitness Center. Located in the heart of the community, The River Club is a gathering place where residents can entertain and socialize while overlooking the unspoiled natural riverfront. Four private guest suites are available for overnight guests of residents.

About Ironshore Capital LLC

Ironshore Capital LLC invests in and manages residential real estate investments across the Southeast United States. The companys principals average more than 25 years experience in residential and commercial real estate investment and development. The firms investment capital is provided primarily by institutional investors.

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The Israel Conference Opens On June 2, 2011 In Los Angeles To Showcase Innovative Products And Technology From Israel-Facing Companies

Los Angeles, CA (PRWEB) May 20, 2011

The Israel Conference is the largest gathering in California of innovative CEOs from Israel in technology, entertainment and media, gaming, advertising, mobile, content, energy and consumer products on June 2, 2011 in Los Angeles at the Luxe Hotel on Sunset from 7:30am to 8:30pm. The Israel Conference sets itself apart from other business conferences by having a unique focus on Israel-facing companies that include those that are founded in Israel, those who have R&D in Israel, those that do business in Israel, and those who invest in Israeli companies.

CEOs and top executives from innovative companies and industry leaders will share their insights for opening up new markets in the areas of Advertising, eCommerce, Content and Convergence, Mobile, Consumer Brands, and Going Public. Attendees are senior business executives from across the US and Israel.

The Israel Conference has amazing speakers from major and emerging companies. Fascinating speakers include Raanan Horowitz the President and CEO of Elbit Systems, one of Israels largest companies with revenues in excess of $ 3B. Providing business insights is Haim Saban the Chairman and CEO of Saban Capital Group who co-founded Fox Family Worldwide and sold to Disney for over $ 3B. David Renzer the former Chairman and CEO of Universal Music Publishing will speak about IP in the music world. All make for an engaging discussion.

The Israel Conference is co-chaired by Yossi Vardi, considered the Godfather of Israeli High-Tech, and Sharona Justman, managing director of STEP Strategy Advisors, an acquisitions advisory firm in Los Angeles. According to conference co-founders, This conference sells out because of the all-star line-up of key speakers. This conference is a meeting place for high-calibre attendees to know each other better and to meet with the speakers in an intimate setting. We have a unique point of alignment and we are showcasing world-class companies that have a footprint in Israel. Its an amazing group of highly focused executives all together for one day, says Justman.

The day will showcase over 60 companies with a presence in Israel to speak on panels, demonstrate during the unique Fast & Cool track, and meet with executives all day in the Pavilion of Companies.

Throughout the day, delicious Osem snacks will be served and later Tnuva cheeses will be sampled along with Carmel Winery wines.

Companies speaking at The Israel Conference include four that were acquired in the past year. Dapper was acquired by Yahoo! because of their fantastic technology platform which provides dynamic display ad creation. 5minMedia was acquired by AOL because of their market changing video syndication platform. Answers.com the creators of the leading answer engine was acquired by AFCV Holdings. PicScout was acquired by Getty Images just last month. SodaStream had the largest secondary offering on Wall Street by an Israeli company.

The Israel Conference features market shaking companies with technology coming from Israel. VCs and innovators will gather and discuss why investment into Israeli-based startups rose 102% from the prior year.

The Israel Conference features the following prestigious speakers on the panel entitled From Seeding Ideas to Selling Shares with the Toronto Stock Exchange President Kevan Cowan, Trendlines Group Chairman and CEO Todd Dollinger, Adira Energy co-Founder Alan Friedman, and Primera Capital General Partner Oren Zeev.

The panel on Creative Consumer Products involves AHAVA North American General Manager Elana Drell Szyfer, Segal Bikes General Manager Gal Segal, and Carmel Winery Chairman and CEO Israel Ivzan.

The panel on Social Advertising includes Yahoo! AdLabs Head Ken Mallon, Dotomi and ICQ Co-Founder Yair Goldfinger, Amobee CEO Zohar Levkovitz, Dapper from Yahoo! Co-Founder and CTO Eran Shir, DoubleVerify Founder and CEO Oren Netzer, Eyeview Digital Co-Founder and CEO Oren Harnevo.

The panel on Cool Content and Convergence is rounded out with Microsoft/XBOX Corporate VP Ilan Spillinger, Genesis Partners General Partner Jonathan Saacks, LivePerson, Inc. CEO and Chairman of the Board Robert LoCascio, Mindspark InterActive Network CEO Joey Levin, Side-Kick Co-Founder and CEO Guy Bendov, Kaltura Chairman and CEO Ron Yekutiel.

The panel on eTail, eCommerce, eIsrael includes eBay Country Manager for Israel Amit Menipaz, 5min Media by AOL Co-Founder and CMO Tal Simantov, Magento eCommerce Co-Founder and CEO Roy Rubin, Plimus CEO Hagai Tal.

The panel on Mobile Connections includes Marvell Technology Senior Director of Strategic Alliances and New Initiatives Iri Trashanski, PageOnce Founder and CEO Guy Goldstein, and Orange/France Telecom Managing Director for Innovation Roseline Kalifa, DudaMobile Co-Founder and CEO Itai Sadan.

The exciting Fast & Cool track includes Waze CEO Noam Bardin, VivoText CEO Gershon Silbert, Physical Virtue Founder Hilla Sarig Bahat, Genieo Co-Founder and CEO Sol Tzvi,

Powermat Founder and CEO Ran Poliakine, Ceedo Founder and CEO Dror Wettenstein, PicScout / Getty Images CEO and Co-Founder Offir Gutelzon, FanGager CEO Eran Gefen, and Netafim VP, Head of Developed Markets Division Ervin Leibovici.

The Pavilion of Companies includes: Marvell Technology the leading fabless semiconductor company, docstoc the online community and marketplace for professional document sharing, The Treadlines Group leading incubator investing mainly in Life Sciences and Cleantech, SodaStream the largest home carbonation systems manufacturer, Ceedo for virtualization solutions on USB drives, Netafim the innovator in smart drip irrigation solutions, Powermat for powering multiple devices without need for multiple cords, Segal Bikes uniquely made from magnesium, Physical Virtue providing reliable and accurate solutions for neck disorders, Ahava the premier skincare products using Dead Sea minerals, El Al the leading airline of Israel, Side-Kick the top developer of gesture enabled games.

In addition to the many speakers, there will be incredible networking opportunities with the many CEO level participants attending.

The prestigious list of The Israel Conference sponsors include Marvell Technology Group, Toronto Stock Exchange, Israel Economic Mission for the State of Israel, STEP Strategy Advisors, Luxe World Wide Hotels, Rubenstein / Justman Management Consultants, Bank Leumi, Fox Rothschild, Silicon Valley Bank, Wells Fargo, docstoc, Blumberg Capital, and EL Al Israel Airlines.

Media partners include TheMarker, Premiere Radio, Israel Hayom, Equities Israel, Los Angeles Business Journal, Santa Monica Observer, Vidiense, The Quant Menthod, and V-Cube Inc.

This conference is close to selling out as it did for the past two years. Register online to make sure you are part of this hot event on June 2, 2011, at the Luxe Hotel in Los Angeles. Go to http://www.TheIsraelConference.org to get all the details and register online.

About The Israel Conference

The Israel Conference encompasses a full day of inspiring global leaders, exciting company CEOs, prominent investors, and internationally recognized industry executives gathering to discuss the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. Companies are from high tech, clean tech, medical tech, consumer products, energy, security, and entertainment media technology.

For further information, contact Paula Page at The Israel Conference at 310.445.5388

or email Paula(at)TheIsraelConference(dot)org or visit http://www.TheIsraelConference.org

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Jbcholdings Takes On Investment from Riveria Investment Group

New York, NY (PRWEB) May 25, 2011

Riverias investment will position JBCs recruitment services segment to capitalize on the growing demand from its existing customer base and also to extend the companys services into new verticals and underserved markets. Further, the investment will provide JBC with the resources to accelerate the growth of its automated payroll software platform. Riveria will be actively working with and assisting JBC in developing and executing a growth strategy, identifying strategic acquisitions and funding future growth opportunities. In addition, Riveria will join the Board of Directors and provide strategic oversight through its network of executive operating partners within the industry.

"We are delighted to partner with the Riveria Investment Group team," said Bryan Zaslow, Founder and Chief Executive Officer of JBCHoldings. "Riverias active approach was particularly attractive to us as we sought the best investor to help us develop and execute our growth strategies and achieve our goal of becoming the leading recruitment agency to the segments in which we focus."

TJ Gupta, Managing Partner at Riveria, added, JBC is a vibrant, young company that has grown exceptionally under CEO Bryan Zaslows leadership. We are excited about this new partnership and look forward to participating in JBCs future growth.

The transaction represents Riverias second investment, and a major milestone for the private equity firm founded in 2010.

About JBCHoldings

Founded in 2002, JBCHoldings acts as the parent organization to JBCStyle and JBCConnect, a collaborative group of recruitment and staffing solutions agencies which provide temporary and permanent employee and management solutions to the retail, creative services and fashion industries. JBCHoldings also operates Jonathan Beth Consultants, a provider of automated payroll software solutions. The company has consistently been featured in the Inc. 5000 List of Americas Fastest Growing Companies in 2008, 2009 and 2010 (latest publication). JBCs clients have included top brands such as Polo Ralph Lauren, Ann Taylor, American Eagle Outfitters, Aeropostale, Oakley, Skull Candy, and many more. The company is headquartered in New York, NY, with additional offices in Los Angeles, CA, Orange Country, CA and San Francisco, CA. For more information, please visit JBCs main websites at http://www.jbcstyle.com, http://www.jbcconnect.com or http://www.jbeth.com

About Riveria Investment Group

Founded in 2010, Riveria Investment Group is a growth focused private equity firm that acquires and invests in middle-market companies based in the United States. The group has a primary focus on growing companies with a history of positive operating cash-flows and seeks transactions that present unique investment opportunities in industries experiencing significant growth. Riveria actively engages in the operations of portfolio companies by collaborating with management to grow its investments. Additionally, Riveria is supported by a network of operating partners with significant experience in each of the firms focus industries. The company is headquartered in New York, NY. For more information, please visit Riverias website at http://www.riveriagroup.com.

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Boyne Resorts Selects POS Software From Industry Pioneer Squirrel Systems

Vancouver, BC (PRWEB) November 14, 2011

Squirrel Systems today announced that Boyne Resorts, the largest family-owned resort network in North America, has selected Squirrel Professional POS software for its food and beverage operations at four Michigan and Montana resorts, namely Boyne Highlands Resort, Boyne Mountain Resort, The Inn at Bay Harbor - A Renaissance Golf Resort, and Big Sky Resort.

In addition to meeting all of the requested functional requirements, Squirrel Professional proved to be a cost-effective point of sale solution. Ryan D. Kneeshaw, Business Technology Analyst at Boyne Resorts, elaborated, "Squirrels feature-rich software is built on a robust Microsoft SQL technology platform that allows us to use our existing terminals and printers. As a result, our original POS hardware investment has been protected."

Demonstrating the softwares scalability and flexibility, Squirrel Professional will be installed in 36 outlets representing a variety of concepts, from fine and casual dining restaurants to bars and quick service cafes. Outlets within each resort will be networked, allowing consolidated sales reports to be easily generated from the Squirrel Professional POS data.

Strong mobile support was another consideration for selecting Squirrel Systems. With Squirrel Mobility, Boyne Resorts will have the ability to seamlessly operate Squirrel Professional software on devices such as the Apple iPad and iPhone. Mr. Kneeshaw said, "Squirrel Mobility looks like a great mobile POS solution for providing further revenue opportunities at poolside and from our golf course beverage carts."

According to Mike Devine, Vice President of Marketing and Channel Sales at Squirrel Systems, "Our proven technology and talented implementations and support team will help Boyne Resorts make an easy transition from their current POS software to Squirrel Professional." Mr. Devine continued, "Weve been a point of sale pioneer since 1984 with headquarters located in close proximity to one of the worlds best ski resorts, where we have many satisfied Squirrel customers. This combined experience in food and beverage and resort operations will ensure the successful implementation and support of Squirrels hospitality management solutions at Boynes various properties."

About Boyne Resorts

Boyne Resorts is the largest family owned four-season resort company in North America; founded by Everett Kircher in 1947. A Michigan-based corporation, Boyne Resorts owns and/or operates award-winning mountain and golf resorts and attractions throughout the United States and Canada including Cypress Mountain near Vancouver, British Columbia, official freestyle skiing and snowboard venue of the 2010 Olympic Winter Games, Sugarloaf and Sunday River Resort in Maine, Boyne Mountain, Boyne Highlands, The Inn at Bay Harbor - A Renaissance Golf Resort and Avalanche Bay Indoor Waterpark in Michigan, Big Sky Resort in Montana, Loon Mountain in New Hampshire, Gatlinburg Sky Lift in Tennessee, Brighton in Utah, Crystal Mountain and The Summit at Snoqualmie in Washington. For more information on Boyne Resorts, please visit http://www.boyneresorts.com.

About Squirrel Systems

Squirrel Systems, the point of sale pioneer, is proud to be celebrating 27 years as a technology provider to the global hospitality industry. In 1984, Squirrel revolutionized the industry with the first touchscreen restaurant POS system. Over the years, Squirrel introduced advancements such as integrated credit card authorization through the POS and native Microsoft SQL Server databases for real time data access. This spirit of innovation and success continues today with award-winning and customer-focused products like Squirrel Professional, Squirrel in a Box, Squirrel in a Box for Hotels, and Squirrel Mobility, as well as unparalleled support programs such as Squirrel EasyCare, Squirrel SmartWatch, and Squirrel DataStore. Squirrel Systems is a Microsoft Gold Certified Partner and offers solutions that meet the highest level of Payment Card Industry validation, PA DSS. For more information, visit squirrelsystems.com.

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Mobile Marketing Apps from iBuildApp Now Feature Mobile Coupons

Foster City, CA (PRWEB) November 01, 2011

iBuildApp today announced the launch of Mobile Coupons. Added to their mobile app service, now any business can make and distribute mobile coupons and give their customers special discounts. The process takes just minutes and doesnt require writing any code.

iBuildApp offers a web-based do-it-yourself platform for building mobile coupons using an existing RSS feed or the HTML editor. Just enter a coupon name and description. Enter a URL to a coupon or use the WYSIWYG editor to enter one manually.

With this tool, anyone can create, customize and manage an application that has mobile coupons and upload it to an app store. Its quick to build, update or delete coupons with no need to wait for app store approval. The apps also have social media integration so people can share offers with their friends, which gives a business even more exposure.

We wanted to help small and mid-size businesses make their own mobile coupons in their own apps. Instead of using services like Groupon, they can make their own coupons. Not only will they save money, they can create customers who are loyal to their own brand, said Rafael Soultanov, CEO at iBuildApp.

Currently the mobile app building solution supports all major mobile operating systems, including iOS (iPhone), Android, BlackBerry, Nokia and Windows. When building an app, its possible to preview it before publishing to test it and see how the app will look on a real device.

The response so far from businesses has been enthusiastic. Tim Frechette said, WOW!! This is fantastic. Great news. I can not believe how great this site is!!

Mobile marketing apps and mobile coupons in particular are growing in popularity. Smartphone users in particular are likely to access coupons on their phone. According to eMarketer nearly one in five smartphone owners ages 18 and older will redeem a mobile coupon this year. That represents a growth of 117.6% -- and the number is rising. They predict that by 2013 almost one-third of smartphone users will be redeeming discounts on the go.*

iBuildApp is helping businesses take advantage of the growing mobile marketing trend. Having an app store presence helps businesses promote their brand to consumers. Mobile analytics firm Distimo says the majority of the top 100 brands (91%) now have a presence in at least one of the major mobile application stores, usually Apples iTunes. This finding is notable because just 18 months ago, only half (51%) of the top brands even had any mobile applications published.

The new offering from the iBuildApp team follows iBuildApps set of top mobile solutions for iPad and iPhone.

Build a mobile app with coupons immediately by going to http://ibuildapp.com

*Source http://www.emarketer.com/PressRelease.aspx?R=1008578

About iBuildApp

iBuildApp is a new startup in the Mobile infrastructure space recently covered by Wired Magazine and the Wall Street Journal. We make it easy and affordable for any business to build and manage mobile apps. iBuildApp hosts over 45,000 mobile apps from 100+ different countries and has over 2 million downloads. Our mobile content management platform provides a cost effective solution for businesses to build and optimize their mobile presence for all smartphone devices.

We help companies to connect and engage customers to promote business, to keep customers updated and encourage their loyalty with rewards with key features including Mobile Commerce, Mobile Advertising Management, and Social Networking Tools.

Follow iBuildApp

Twitter - @iBuildApp

Facebook - http://www.facebook.com/ibuildapp

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Shalinindia Launches Dhurries, Unique Rugs from Thar Deserts of India, for Its Global Customers

New Delhi, Delhi (PRWEB) August 31, 2011

ShalinIndia, an India online shopping store has launched for its global customers floor mat dhurrie rugs that can be used for multiple purposes yoga, meditation, group sitting, or just for spreading on the floor.

We are happy to bring Indian dhurries rugs for our global online customers. Customers from around the world can now buy these rugs not only from our websites, but also from marketplaces like amazon and ebay. These dhurries have been handcrafted by the skilled artisans of Jodhpur, a small town near the Thar deserts of India, says Shalini Verma, founder of ShalinIndia.

Dhurries have a variety of use depending on size, pattern and material. The smallest one is 12 inches by 12 inches and is used as table cover for telephone stands and flower vases. Those in size 24 inches by 24 inches are often used as aasanas for meditation purposes. Dhurries used in large political or social gatherings may be as large as 20 feet by 20 feet. Dhurries are easily portable as they are lightweight and foldable. They come in a variety of color combinations and patterns catering to the needs of any taste or occasion, explained Shalini Verma.

Dhurries have a low maintenance cost, as they can be hand-washed at home. These are not infected by Silverfish or other insects which destroy carpets. Dhurries can also be used year round. Cotton dhurries that we have brought for our online customers, tend to make one feel warm in winters and cool in summers, added Shalini Verma.

Our dhurries are made by the weavers of Salawas village in Rajasthan. These weavers experiment with stripes, geometrical and stylized natural forms such as combs, arrow head, parrot, sparrow, and rhombus. Variously colored yarns are laboriously inserted to create different forms. The weavers always ensure that same designs are achieved on both sides in order to make the dhurries completely reversible, further added Shalini Verma.

ShalinIndia is one of the premier online stores from India, selling Indias cultural and traditional products like ethnic dresses, India jewelry, home furnishings, and Indian dinnerware to global customers.

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Self Storage Unit Reservations Now Available Online from StorageFront

Kansas City, KS (PRWEB) August 17, 2010

StorageFront, a leading web marketer for the self storage industry, has added an Application Programming Interface (API) to its Web platform, allowing for storage unit rentals online. Renters now have the ability to book a rental online, while storage facility owners can now change pricing and track reservations in real time.

James Hanrahan, senior vice president of A-American Self Storage, believes that his customers looking for self storage are no different than any other consumers. They want to know the price; they want to know the product in this case, the space and they want to book it now.

I think if you cant solve the problem 100 percent right there on your website, Hanrahan said, theyll move onto the next website.

Welcome to the world of API, where a couple clicks and a credit card can get you just about anything from books to concert tickets to, yes, even a storage unit.

When a renter searches for a storage space, API makes it possible for them to see what units are available and get real-time pricing, as the prices of units often change day to day. Once a renter books a unit, API takes that unit off the market and automatically updates the reservation in the storage facilitys management software.

With the Internet in general, regardless of what industry it is, everything is trending more towards integration and communication across platforms, said David Howe, Project Development Director at StorageFront. FaceBook has all these widgets now that you can integrate on your own website. Its all about using APIs to communicate across platforms.

The API is an alternative to the more traditional options of renting a storage unit. On StorageFront, the site still gives renters a local phone number to call if the renter would prefer to speak with the manager rather than reserve online.

StorageFront president Rich Cray said many people still prefer the human element of ordering in person or over the phone. API does not entirely remove interaction from the process. For those who now rent online; they still have to go sign the lease in person.

Ive never been a believer in the fully-automated storage, said Bob Schoff, president of National Self Storage and former chairman of the National Self Storage Association. You need a person and a personality on the other end of the phone. I think its going to change somewhat, but I think people really like having someone there at the facility as a security benefit.

SpareFoot and USStorageSearch are other examples of self storage search engines that use API. On SpareFoot, users can only book an online reservation. On USStorageSearch, users can either book online or call a phone number that is listed.

StorageFront allows the facility to collect all of the rental and reservation fees, which therein allows the facility to charge lower prices for its storage unit rentals.

Its definitely a cost-saving benefit in that its part of the package, instead of being nickeled and dimed off of every rental that comes through, Hanrahan said.

Before API, the Internet had already changed the industry. Hanrahan said that he believes some people still search for storage in the Yellow Pages, but more and more are turning online.

And when they go online, they believe their time is precious. Not having API in the ever-changing world of the Internet and self storage would be like still using dial-up.

As everything is moving towards the Internet, we want to offer as many servicers to our customers as possible, Cray said. People want to be able to rent right here right now.

About StorageFront

Headquartered in Kansas City, Kan., StorageFront launched in 2009 to provide a web marketing resource for the self storage industry specificallywhich now numbers over 50,000 facilities nationwide and continues to appeal to the American population. A bilingual portal featuring search-by-amenity and geo-relevant sorting, StorageFront serves both storage unit owners and renters with an advanced search engine that comprises the majority of U.S. storage facilities. For more information, visit http://www.storagefront.com.

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